What Actually Makes a Good Testimonial Video
Most testimonial videos fail for the same reason. It has nothing to do with how professional they look.
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Notes on getting real people on camera
Interviewing, testimonials, and why scripts make everyone sound worse.
The Camera-Shy Small Business Owner's Guide to Video Marketing
Being uncomfortable on camera doesn't mean you can skip video. It means you need a better process.
Read article →How Realtors Can Use Video Content Without Being on Camera All Day
You know video works for real estate. Here's how to do it without blocking off half your week to film.
Read article →Why Scripts Make Everyone Sound Worse on Video
The moment someone reads from a script on camera, you can hear it. Here's what to do instead.
Read article →How to Get Video Testimonials Without Making Anyone Perform on Camera
Customers don't hate testimonials — they hate performing. Replace the script with a conversation and the footage gets better on the first take.
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