AI Testimonial Software: What to Actually Look For Before You Commit
The demo always looks great. Here's what to check before you sign up for AI testimonial software so you're not surprised by what you actually get.
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Notes on getting real people on camera
Interviewing, testimonials, and why scripts make everyone sound worse.
The Complete Guide to AI Video Testimonials (What Works, What Doesn't, and Why)
AI video testimonials aren't all the same. Some build real trust. Some actively hurt your credibility. Here's how to tell the difference before you commit to an approach.
Read article →How to Choose an AI Testimonial Video Platform (Without Getting Burned)
Every AI testimonial platform promises professional video in minutes. Here's how to tell which ones actually deliver before you commit to one.
Read article →The Fake Smile Problem: Why AI-Generated Testimonials Are Backfiring on Brands
AI-generated testimonial videos look professional. They also trigger something deep in viewer psychology that makes them trust you less, not more.
Read article →Why AI Testimonial Video Editing Beats Doing It Yourself (And What to Watch Out For)
Editing testimonial footage by hand is where most people give up. AI editing changes the math — but only if it's working on real footage to begin with.
Read article →What Actually Makes a Good Testimonial Video
Most testimonial videos fail for the same reason. It has nothing to do with how professional they look.
Read article →The Camera-Shy Small Business Owner's Guide to Video Marketing
Being uncomfortable on camera doesn't mean you can skip video. It means you need a better process.
Read article →How Realtors Can Use Video Content Without Being on Camera All Day
You know video works for real estate. Here's how to do it without blocking off half your week to film.
Read article →Why Scripts Make Everyone Sound Worse on Video
The moment someone reads from a script on camera, you can hear it. Here's what to do instead.
Read article →How to Get Video Testimonials Without Making Anyone Perform on Camera
Customers don't hate testimonials — they hate performing. Replace the script with a conversation and the footage gets better on the first take.
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